Sales Pitch Skills

Hi, today we’re talking about how to stop selling features and start winning clients. Let’s turn your pitch from a presentation into a persuasive conversation with three simple, powerful techniques.

First, Problem-Agitate-Solve. Don’t just point out your client’s problem—agitate it. Show them the consequences of leaving it unresolved. Then, and only then, introduce your solution as the obvious answer.

Next, grab attention with a killer hook. Start with a surprising stat, a relatable story, or a thought-provoking question. Those first 15 seconds are your chance to get them truly listening.

Finally, translate features into value. Clients aren’t buying a drill—they’re buying the hole it makes. Use phrases like, “This means you can…” or “Which will save you…” to connect your product directly to their success.

Remember: it’s all about connecting, not just presenting. Apply these techniques, and watch your pitches turn into conversations that close deals. Now go out there and land that next big client!