Business Writing Guide

Hello, I’m Thomas Bren from Clarity Point Consulting. Is your writing slowing down your team? Professional writing isn't a talent—it's a skill. It’s about making your point quickly and being easily understood, saving everyone time and frustration.

Master the three-part format for routine communication: state your purpose upfront, provide key details in a bulleted list, and finish with a clear call to action. For emails, make your subject line a specific headline—not just a topic.

Follow these best practices: use the ABC method—be Accurate, Brief, and Clear. Cut jargon, use active voice, and before hitting send, proofread for one crucial error. Ask yourself, “Can my reader act on this immediately without asking questions?”

By applying these Clarity Point techniques, you can turn writing from confusing to compelling, making communication faster, smoother, and more effective. Take these steps today, and watch your team’s productivity—and clarity—soar.