Internal Product Launch Brief

Hello, I’m Sarah Khan, part of the team behind our new sunscreen. I’m excited to share what makes it special and how we’ll launch it successfully.Get ready to meet PureShield.
our new broad-spectrum sunscreen with SPF 50, designed to protect and nourish your skin.
PureShield features a lightweight, non-greasy formula with antioxidants and moisturizing properties to provide long-lasting protection and hydration.
With PureShield, customers can expect broad-spectrum protection against UVA and UVB rays, reducing the risk of premature aging and skin cancer.
Our target audience is outdoor enthusiasts, athletes, and individuals with active lifestyles, looking for reliable sun protection that fits their busy lives.
The launch plan includes targeted marketing campaigns, partnerships with outdoor organizations, and in-store demos to showcase PureShield's benefits.
We're excited to bring PureShield to market and look forward to your support in delivering exceptional customer experiences.
Let's work together to help our customers enjoy the sun safely.