Course Assignment Brief

Hello everyone, and welcome to your assignment brief for Fundamentals of Digital Marketing. I’m your instructor, Professor Daniel Carter.

In this course, your assignments are designed to help you understand how digital marketing works in real-world scenarios. Your first assignment will involve analyzing a brand’s social media strategy, where your objective is to evaluate what works and suggest improvements. Later, you’ll create your own digital campaign plan, applying concepts like audience targeting, content strategy, and performance metrics.

Each assignment has clear requirements. You’ll need to submit a structured report, include examples or data where relevant, and follow the formatting and word count guidelines provided on the course portal.

Please keep track of deadlines. Assignments are due every two weeks, and the final campaign project is due at the end of the course. Late submissions may result in penalties unless communicated in advance.

If you’re unsure about anything, reach out early. I’m here to support you and help you succeed in building practical marketing skills.

I look forward to seeing your ideas—good luck!