Welcome to EcoChic's company profile presentation. I'm Deray. Today I'll take you through this fashion brand built around the concept of "New Luxury".

Great studios comes with good visuals. EcoChic is exactly such a brand that perfectly combines aesthetics with functionality.

Today’s presentation will cover: About Us, Our Plan, SWOT Analysis, Target Market, Our Process, and Our Services.

Founded in 2010, EcoChic embraces “New Luxury” as its core concept, advocating a fashion philosophy of “elegance, mix and match, and comfort.”

We create personalized, comfortable clothing for young urban professionals who seek a refined lifestyle. Our target audience is fashion-conscious, quality-driven young consumers.

Our vision is to be the preferred light luxury brand for global professionals. Our mission is to empower through innovative designs and comfortable fabrics, making workplace attire an art of self-expression.

Meet our dream team: Product Designer Samira Hadid, Creative Director Olivia Wilson, and Marketing Expert Claudia Alves.

Our strength lies in light luxury workplace wear niche; opportunity is 12% market growth; challenge is higher pricing than fast fashion; threat comes from luxury brands' secondary lines.

Our target is urban women aged 25-35 seeking work-life balance.

We focus on high-end cities offline and TikTok marketing online.

Our strategy is differentiation, tactics include patented fabric development, executed through DTC and boutique model.

We offer minimalist branding, AR fitting rooms, membership benefits, and social media content about professional women's style.

Thank you!Contact us via phone, email or website to explore fashion possibilities together.