Financial Planning Guide

At Nova Athletica, every step forward is powered by precision. Here’s how we fuel our growth through smart, strategic budget planning.

It all begins with alignment. We take a close look at last year’s results—our top-performing products, regional trends, and sales data—to set ambitious, data-driven goals for the year ahead.

Next, every department—R&D, Marketing, Supply Chain, and Retail—submits its own proposals. This bottom-up approach keeps our plan grounded in real insights and global opportunities.

We prioritize investment in innovation and marketing, ensuring we lead the market. At the same time, we invest heavily in strengthening our supply chain and maintaining a strategic contingency fund to stay resilient in a shifting market.

From there, executive leadership and the board carefully review every detail, ensuring our plan delivers value for shareholders and aligns with our long-term roadmap.

And our budget doesn’t sit still—it evolves. We track results in real time, adjusting resources each quarter to build on wins and respond quickly to challenges.

This is how we turn strategy into action and ideas into results. At Nova Athletica, every step forward is a step we take together toward a stronger, smarter future.