Sales Closing Techniques

Closing a sale isn’t about pressure—it’s about timing and confidence. Let’s talk through three simple techniques that can really help.

First up, the Assumptive Close. This one’s all about confidence. You speak like the customer’s already on board. For example, “Should we set up delivery for Monday or Tuesday?” It’s subtle, but it keeps things moving forward.

Next is the Urgency Close. This creates a reason to act now. You might say, “This promo ends today,” or “We’ve only got a few left in stock.” The goal isn’t to push—it’s to highlight real urgency.

And then there’s the Summary Close. You just sum up the key benefits they’ve shown interest in and ask for the next step. Like, “So you’re getting faster delivery, lower costs, and 24/7 support—sound good to move ahead?”

It’s all about matching the right close to the moment—and helping the customer feel good about saying yes.